Troya Supermarket

The TROYA family has been facing the public for almost 100 years in Les Rotes with a small grocery store and a bar that eventually became a reference restaurant that helped to raise awareness of the famous prawn of Denia.

Formerly located at the crossroads of Les Rotes and Xàbia, and now in front of the Real Club Náutico de Dénia, it is a meeting point for locals and tourists where quality and local products are the main focus. Currently part of El Bancalet to publicize and promote the excellent products produced in the region such as honey, wine, muscatel, coffee, beer ....

El TROYA is known for being the Supermarket on duty in Denia as it is open morning and afternoon, Sundays and holidays throughout the year. This, together with the familiar treatment and its great wine cellar makes it one of the best valued supermarkets in the region.

The family behind Troya Supermarket has spent almost a century serving the public in Les Rotes, beginning with a small grocery shop and a bar which, over time, became a renowned restaurant that helped to promote Dénia’s famous red prawn.

It was originally located at the crossroads between Les Rotes and Xàbia, and now stands opposite the Real Club Náutico de Dénia. It has long been a meeting point for locals and visitors alike, with a commitment to high‑quality, locally sourced products. Today, it forms part of the Bancalet project, which aims to showcase and support the excellent produce made in the region, such as honey, wine, muscatel, coffee and beer.

Troya is well known as Dénia’s ‘on‑duty’ supermarket, as it opens mornings and afternoons, including Sundays and public holidays throughout the year. That, together with its warm, family‑run service and impressive wine cellar, has made it one of the most highly regarded supermarkets in the area.